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Relaxed Sunday trading fails to excite London indies

Independent retailers in London are unlikely to take advantage of the proposed relaxation of Sunday trading hours during the Olympics, a number told Drapers this week.

Chancellor George Osborne introduced legislation in Wednesday’s budget to allow retailers in England and Wales to trade for six extra hours for eight Sundays during the Olympics and Paralympics from July 22.

Sunday trading is currently restricted to six hours of continuous trading between 10am and 6pm. Indies, however, seemed reluctant to take advantage of longer trading hours should the legislation pass.

Diane Bardon, owner of mainstream womenswear indie De Joli in Chiswick, said: “The benefit goes to central London. With the current Sunday parking restrictions, Sunday is a difficult day for us, so staying open longer is of little benefit.”

She added: “The council should spend money directing tourists towards us and out of the centre.”

Philip Pye-Beraet, manager of men’s tailoring indie Alfred Sayers in Ealing, said: “We’d be unhappy if we had to stay open longer.”

Adriana Green, owner of womenswear indie Scarecrow in Crouch End, said despite expectations of increased footfall, there is no pressure on indies to open for longer.

Readers' comments (1)

  • Given the general apathy in London towards the Olympics, shops are likely to be busier anyway, regardless of whether they open longer hours or not.

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