Director of young fashion indie Union Clothing in Huntingdon, Cambridgeshire
Are you feeling confident about 2010?
I don’t think it will be a good year. It won’t be breaking any records but I’m hopeful it will improve on last year. It would be silly not to be worried at the moment.
What’s the biggest issue facing young fashion this year?
Credit limits are causing real problems for retailers. You have to make sure you make payments and get your stock so that trade remains strong through this difficult time.
How are you ensuring business remains strong?
Trade has been down this year, so we’ve had to reassess our approach. We’ve been focusing on the brands that are selling well, such as Fred Perry. By getting rid of brands with a low sell-through we can put more money into those we know are reliable.
How is your Sale going?
We’ve been on Sale for four weeks. The response has been very good and we’ve cleared whole lines while slowly feeding in new stock. Hopefully all the new stock will be in by next week and the transition will be complete.
Brands include Fred Perry, G-Star, Gio-Goi, Lyle & Scott, Replay