Sandi Spence owner of three-store young fashion indie Eden in Hawick and Galashiels, Scotland.
Brands include Miss Sixty, Ted Baker, Lispy and Motel
How is trade at the moment?
Trade is fine, although we are slightly down from last year due to a fall in sales during July and August. But we had a very good season last year so that would be hard to beat.
Which brands are selling best?
We introduced Desigual for autumn 10. We featured some of its stock in our window display and it was out the door in no time. Along with Superdry, this is our best selling brand this season. Other items that are selling well include jeans from Miss Sixty and dresses from Motel.
What are the biggest trends in young fashion?
Judging by our stock and what is selling, I would say that casual daywear is what consumers want. We have found tunics, leggings and jeggings to be very popular. In terms of shoes, high heels are still strong along with heeled boots for the new season.
What changes are you making in the coming year?
We are planning to expand. We have three stores, two in Hawick and one in Galashiels, and we have just refitted our men’s and womenswear store, which is one of the Hawick ones. Now we have plans to double the size of the other Hawick store, which is womenswear only, by expanding into another floor above.
How are you setting yourself apart from other independents?
To set ourselves apart we try to offer something different to consumers, which I would recommend any independent struggling at the moment to do. We are keeping an eye on competitors’ price points and making sure we offer value. We also offer everything under one roof. In our women’s stores we have bridalwear as well as trend-led fashions and accessories. A customer can come in the store and buy a whole outfit; they can pick a dress then select matching shoes and a bag.
How do you think Spring 10 will shape up?
I think womenswear will be very strong next season. I am really looking forward to getting all the new stock in, especially from the brands Lipsy and Motel. From what I have seen so far there are some lovely modern, colourful prints and dresses are elegant and sophisticated.