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Sara Eresen

Co-owner of contemporary womenswear indie Harvest in Chelsea, west London

Brands include Isabel de Pedro, Patrizia Pepe, Pinko, Roberto Cavalli Class, Save the Queen!

How is trade at the moment?

Really good. We’re lucky to be well established with 18 years in this location. The autumn 10 collections have been a big hit with our regulars and eveningwear is flying.

Will you introduce any new brands for spring 11?

We’re very happy with our brands, but we always look for fresh names. This season we introduced Elisa Cavaletti and Patrizia Pepe - two very strong Italian brands. For spring 11, we are adding Penny Black, Bernshaw and Patrick Cox accessories.

Do you have a transactional website?

We recently launched our website - www.harvestlondon.co.uk. It isn’t transactional yet, but that is on the cards. It provides updates on designers and collections and a newsletter.

What will be your biggest challenge in the coming year?

We have to remain confident in our premium offering, and not be tempted by more cost-effective options that compromise quality. So far, our customers have continued to pay more for quality pieces.

Want to feature in View from the shopfloor? Email katherine.rushton@emap.com

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