Selfridges’ Manchester Exchange Square store will be given a £20m facelift next month, transforming both its ground and basement levels.
In the two-phase overhaul, the whole ground floor will become an accessories destination, doubling in size to more than 20,000 sq ft. Beauty will move from the ground to lower ground floor, also doubling in size and offering new services and a selection of product exclusives.
Parts of the accessories floor will be unveiled next month, with the entire floor and beauty departments completed by November, the store said. London architects HMKM, whose clients include Nike, Harrods and Hyundai, are working on the interior designs.
The accessories space will focus on bags, small leather goods, and selected jewellery. Mainline jewellery and eyewear collections will join beauty on the lower ground level. Footwear will remain on the second floor, next to womenswear.
A host of new labels will be introduced to the accessories floor, including Raoul, Pauric Sweeney, Maison du Posh, Rachel Ruddick and Alexander Wang. There will also be clutches and bags by luxury footwear label Christian Louboutin.
The accessories floor will also feature product exclusives from Anya Hindmarch, McQ, Rachel Ruddick and DKNY. McQ is creating a special navy and pink collection, Rachel Ruddick will offer an exclusive clutch and cuff, while DKNY will introduce exclusive bags in its signature style. London-based vintage costume jewellery label Susan Caplan will have a stand selling one-off pieces.
There will also be a new concession from fine jewellery house David Morris, alongside existing concessions Chanel, Louis Vuitton, Hermès, Gucci and Dior.
The work is due to be completed in November, when Diane von Furstenberg will also unveil a pop-up store offering iPad and iPhone cases, USB sticks, mini-manicure sets and travel adapters. Chanel will also reveal an updated in-store boutique.
The lower-ground-floor food hall will be removed indefinitely, but a new restaurant will be added.