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Selfridges Menswear

Drapers attended the department store’s autumn 11 trend presentation to see what it is backing

Boardwalk Empire

The look The new take on Mad Men-inspired power dressing with a casual influence throughout.

Brands Dior Homme, Dries Van Noten, Duchamp, Maison Martin Margiela, Tom Ford, Topman Design, Vivienne Westwood.

Key pieces Three-piece suits, wide lapels, double-breasted coats and pin-collar shirts.

What Drapers says The more fashion-forward buyer will be looking to pin-collar shirts. Double-breasted overcoats offer the most commercial product for the trend, while db suiting is still taking a while to filter through to the mainstream shopper.

All things British

The look References quintessential British pastimes and pursuits such as hunting and shooting.

Brands Aquascutum, Burberry Prorsum, Hackett, Mackintosh, Paul Smith.

Key pieces Rain macs, sport and shooting jackets, and duffle coats.

What Drapers says The duffle coat is the most commercial piece of outerwear while the mac is the most directional. Macs should be bought sharply tailored and cut close to the body.

1960s kitsch

The look This trend is all about prints, tartans, checks and Fair Isle knits with a modern twist.

Brands Burberry Prorsum, Junya Watanabe, Paul Smith, Prada.

Key pieces Fair Isle jumpers, waterproof outerwear, all-over print shirts, patterned knits, sleeveless knitted tank tops and coats with large checks.

What Drapers says Fair Isle knitwear also featured in autumn 10, so the more directional retailer should buy into quirkier patterns and bolder colours if they want more mileage from this. All-over print shirts are commercial, notably in flora and fauna prints.


The look Usually restricted to the spring season, colour is out in force for autumn 11. It will be bold – from burnt orange and acid yellow to vibrant blues and purple.

Brands Acne, Burberry, Dior Homme, Jil Sander, Raf Simons.

Key items Pop-colour trousers and knitwear, suiting in block colours and brightly coloured layering.

What Drapers says Bold colours are unavoidable for autumn 11. For the most on-trend items choose rainbow brights and block colour suiting. Fine-gauge knitwear in bright colours is more commercial.

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