The men’s knitwear brand is keeping fun and wit in the family for the launch of its womenswear label.
London-based men’s knitwear label Sibling is launching its first womenswear collection, Sister by Sibling, for spring 12.
Debuting at London Fashion Week, the women’s line will continue the fun and witty feel of the menswear label, experimenting with traditional knitwear by using unexpected design twists and cheeky slogans.
“Sibling has been going for three years now, and from the beginning we have been hounded by womenswear buyers and female shoppers to do a women’s-focused line,” says Cozette McCreery, one third of the team behind the brand. “We’re on the seventh Sibling collection, so while the interest was still there we thought it seemed right to do it now,” she says.
“Sibling has always had a fun, tongue-in-cheek sense of humour and we continued this for the womenswear line,” says McCreery. “The theme for spring 12 revolves around days at the funfair and times at the beach, generally a happy and youthful feel.”
Sibling’s trademark embellished and printed knit pieces are key, alongside twin sets, knitted leggings, pencil skirts and slim pants featuring decorative biker zips and poppers.
Collaboration is also important for the team, made up of McCreery and friends Joe Bates and Sid Bryan, and for each new collection they link up with another “creative mind”, as McCreery puts it. “Japanese artist Yoko Kondo created a slightly bonkers fairground print with elephants and big tops for spring 12, as well as a great tattoo print,” explains McCreery.
These appear alongside sequined love and hate slogans and an amusing ‘I love hot dog’ print. Sibling’s typical leopard print also stands out in a pastel palette.
Oscar Pinto, owner and creative director of designer indie Hervia Bazaar in Manchester, says: “We have been stocking Sibling from the very start of Hervia Bazaar. Knitwear is a very important part of our business and its collections are always fun and exciting and sell extremely well.”
He adds: “Sister by Sibling is a natural step for the brand, and I know the new collection will have the same wit and style that our customers expect from Sibling, so it will be a great addition to our spring 12 line-up.”
As well as Hervia Bazaar, Sibling’s UK stockists include premium indie 39-39 in London and the hope is to push Sister into these stores alongside the likes of Dover Street Market, Browns and Start.
Wholesale prices range from £70 for jumpers and £90 for dresses to £130 for embellished pieces.
- Sibling 020 7650 7724 www.siblinglondon.com