Harrogate occasionwear indie Snooty Frox will launch an ecommerce site on Monday in response to international demand for its range.
Owner Hilary Haresign, who opened the store on Hookstone Road more than 10 years ago, said she was increasingly receiving requests from international customers asking to buy items they had seen online.
“In this industry, you have to respond to what customers ask you for,” she said. “If we can’t help, they’re unlikely to come back again.
“So far this year, we have posted to Australia, Texas and Canada among others, so it made sense to launch Snooty Frox Online. It’s definitely the way forward but I’m keen to maintain that special personal service which we deliver in our store in Harrogate.”
The site, www.snootyfroxonline.co.uk, will target women aged 35 and over and will offer a selected range from the store’s casualwear, cruisewear, evening dress and occasionwear collections, which include brands such as Gerry Weber, Aldo Martin’s and Linea Raffaelli, as well as footwear, handbags and accessories. The current non-transactional website will remain as a promotional site.
The site will also have a plus-size area called Snooty Frox Curves, with sizes ranging from 18 to 26.
Since opening Snooty Frox in 1990, Haresign has added a coffee shop called The Wild Plum, established a casualwear department and opened the Condici Room – dedicated to mother of the bride outfits.