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SS20, Oxford

Chosen by Darren Robinson, country manager UK of Sole Technology

There aren’t many action sports stores that have survived the past 20 years and continue to breathe new life into the scene. Since 1988, SS20 has evolved with the trends and changes in consumer demand but has never once set aside its passion for what it believes in.

The store is fresh and inviting, a modern twist on a skate boutique that showcases the depth of product and eclectic brand mix. Footwear is a big focus, with an entire wall dedicated to the newest styles. Well-lit, open-planned and stylish, this is not your typical skate store. Clean, functional white shelves make product stand out.

With its web and mail-order business, SS20 also has a reach far beyond that of many other indies. It works closely with suppliers to co-brand web pages.

Customers can sign up to regular newsletters and offers and active Twitter and Facebook networks keep them updated, creating a community feel.

SS20 actively participates in the action sports scene and this passion is echoed by its dedicated staff.

Address 176 Cowley Road, Oxford

Telephone 0845 658 5520

Owner Mon Barbour

Brands includeAdidas, Altamont, Etnies, nike“>Nike, Supra

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