Menswear trade show Stitch is relocating from London’s Earls Court exhibition centre to the Business Design Centre, Islington.
The new venue will be used for the autumn 12 edition on February 12-13. The show has been at Earls Court for the past two seasons, running alongside women’s young fashion show Pure Spirit.
The closure of the Earls Court site after next year’s Olympics and Pure Spirit’s decision to return to womenswear trade show Pure London at Olympia from February 2012 were catalysts for the move.
Pure London and Stitch will still collaborate, cross-promoting each others’ events. Stitch founder and managing director Brian Duffy said: “We have always desired Stitch to be in as central a location as possible in London and the move to the Business Design Centre really gives us that opportunity.”
The proximity of the venue to both Euston and King’s Cross stations was a draw for the show, Duffy added. “[This makes] it easier for visitors from outside London and it is also close to showrooms in central and east London should buyers have appointments with other brands while they are here.”
Stitch will collaborate with design consultant Fats Shariff to oversee its Vision area, launching in February, for up-and-coming contemporary and directional brands.
“The idea of the Vision area is that younger, more niche brands will be able to take a rail in the area and get in front of some top international buyers,” said Duffy.
Pure London managing director Steve Newbold said: “London’s Business Design Centre is an excellent next step for Stitch and we look forward to working together to deliver the best buying opportunities for UK and international buyers.”