Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Stuarts of London goes Gaga for refit

Menswear indie Stuarts of London has installed a new shopfit designed by the same firm that creates stage sets for pop star Lady Gaga.

Ravi Grewal, co-owner of the Shepherd’s Bush store, said its interior needed updating to complement its website and the brands it stocks. He said: “We’ve gone for a modern day gentleman look, an old-school heritage feel with a twist.

“Over the past couple of years we’ve changed the business to be more niche, to become a top-end retailer. Now with the refit we’ve got it right where we want it.”

Grewal said the store’s website accounted for about half of overall sales and that the store drew tourist shoppers from countries including Sweden, Norway and Denmark.
“Now when customers make the trip from abroad they will get the shopping experience they expected and not be disappointed,” he said.

The £150,000 project saw the inside gutted before subtle changes were made to the Grade I listed shopfront and a total makeover was carried out on the interior.

Design firm Eventologists sourced reclaimed Victorian wood for the flooring, which was sanded and given a cherry gloss finish.

Flagstone from a demolished church was used for the entrance and every other element of the shopfit was bespoke.

Stuarts of London stocks brands including Oliver Spencer, Barbourx Tokihito Yoshida and Levi’s.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.