Ten Little Monkeys in Wilmslow, Cheshire

Sisters Emma Wright and Claire Yildirim work tirelessly to create a relaxed ambience at their kidswear store in Wilmslow.

The two-year-old store is modern yet it has a warm feel that offers a pleasurable shopping experience to all of its customers, a few of whom are celebrities. It stocks an excellent assortment of both fashion-forward and classic clothing for boys and girls, from babies up to 14-year-olds.

The sisters’ background in beauty and visual merchandising is clear in their sharp eye for detail and innovative window displays. To keep the store looking fresh, new brands are added regularly, sometimes on a monthly basis. Its most recent addition is BOdeBO, a collection from an unnamed French artist.

Opening in a recession has made Wright and Yildirim more determined to realise their business goals and prove their credibility. Their enthusiasm, dedication and hard work have made Ten Little Monkeys a destination store.