Designer indie The Convenience Store invited customers to haggle for key pieces last week in a “market stall”-style Sale to clear out stock ahead of its brand revamp.
The Sale followed the store’s decision to scrap its current portfolio of brands to focus on lower-priced emerging labels for autumn 10 (Drapers, June 19). It currently stocks labels including Rick Owens, but will replace them with emerging designers such as Todd Lynn and Heikki Salonen.
Owner Andrew Ibi said “pretty much everything” in the store was available to customers, who could make an offer. He added: “I’ve never had a Sale where I discounted more than 40% and I am a collector, but my store is only so big.”
Ibi said he had previously employed the Sale strategy on the shop’s website. “The price depends on how much I love the piece. It’s rudimentary retailing. It’s fun but there is a serious commerce side to it.” He added that it is increasingly important for indies to think of quirky ways of attracting customers.