78% of independent retailers are putting their businesses at risk by failing to register their trademark.
According to a survey carried out by trademarking firm Trade Mark Direct, indies that fail to trademark their names are failing to safeguard their unique businesses and brands.
31% of indies surveyed said that registering a trademark wasn’t important or that it was too expensive. 10% said they had not gone through the process as they did not know how to do so.
Up to 84% of indies have established their brand online by buying a domain name, but less than 22% of them have registered their trademark with the Intellectual Property Office.
Director of Trade Mark Direct Mark Kingsley-Williams said: “What’s concerning is that so few businesses in these industries realise how important getting protection for their name or logo is.”
A further 31% of fashion retailers said they had not registered a trademark because they had not found the time.