Premium denim indie Trilogy is to launch its fifth store this week when its doors open at a new shop in Wimbledon.
The 1,000 sq ft store on St Georges Road in Wimbledon will have an almost identical brand mix to its other stores in Kensington, Chelsea, Hampstead and Marylebone, stocking brands such as J Brand, Mother and Hudson.
Co-owner James Leslie said the store expansion was always part of the strategy with aims to open one store every two to three years in affluent areas of London.
Leslie added the business had seen great growth in 2011 and as a result plans to roll out further stores in the coming years. “We had a fantastic year last year. We were 50% up on last year [and] like for likes were up 25% in all stores. We are having a brilliant time on denim, particularly J Brand,” said Leslie.