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Upcoming talent is the focus for Dais

An indie that aims to showcase up-and-coming labels and designers will open in Huddersfield next week.

Dais Boutique, which will open in the Byram Arcade on Westgate on August 14, has been funded by Alan Kane, who recently graduated from the University of Huddersfield with a degree in advertising management. A passionate supporter of contemporary fashion, Kane has raised £8,500 from savings and student loans to open the store.

The 350 sq ft shop will stock a selection of emerging brands, including Swedish label Odeur, UK menswear brand Tuk Tuk, London-based Ante and US premium brand Rochambeau, and will have an emphasis on menswear, although womenswear will also be on offer. Kane said: “I love the idea of finding the smaller labels that are doing great work.”

He said the shopfit would mix classic and contemporary, including raw steel, bare wood and acrylic, but would have a minimalist look with lots of white space that will be used for temporary art exhibitions. Kane also intends to organise music events and will have DJs playing during weekend trading hours.

Kane chose the name Dais, which means a raised platform, to highlight his ambition to support new talent in fashion, art and music. He will offer store space to graduates from the London College of Fashion, whose designs he will stock on a sale or return basis.

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