Chosen by Julian Wooley, commercial director for UK and Republic of Ireland at Wrangler.
I guess I’m one of the lucky ones. In my role I get to see a great number of top-quality indies up and down the UK and Ireland and we have some exceptional stores to choose from. Just choosing one when there are so many is certainly not an easy task, but I would nominate Utter Nutter in Romford, Essex.
What I really like about this store beyond a great name is its attitude to retail. First, it doesn’t take itself too seriously but it takes its business extremely seriously. From the imaginative and creative windows to the unique way of displaying denim, every aspect of the consumer’s journey is well considered and makes it very easy to navigate and to part with your money.
This is then supported by very well-trained staff who have a great passion and knowledge of the product, which are key to being successful in today’s tough market.
Lastly and most importantly, Utter Nutter is not just happy to sit back and hope it all works out; it continually strives to improve its offer in both retail and online.
Address 93 South Street, Romford
Telephone 01708 728866
Owner Kashif Qazi
Brands include Converse, Diesel, Franklin & Marshall, G-Star, Nudie, Timberland