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Woodhouse expands shop and brand mix

London menswear indie Woodhouse has relocated its shop to a unit more than double the size of its previous one.

The premium retailer moved two doors up from 185 Westbourne Grove to number 189 last month. The move has boosted its floor space from 700 sq ft to 1,800 sq ft.

Gino Da’Prato, sales and marketing director at agency Fourmarketing, which owns the Woodhouse store, said there was an opportunity for growth after the recent recession owing to more optimism among shoppers.

He added: “The reaction to the new store has been fantastic. It has moved on in a softer, more organic way, with light wood complementing interesting pieces of furniture.”

Da’Prato said Woodhouse’s product offer had also evolved. As well as continuing to carry brands including Armani Jeans, CP Company and Hackett, Barbour, Franklin & Marshall, Heritage Research, Lyle & Scott, Stone Island and Folk will be added for the first time this season.

The shop is split so the ground floor stocks sportswear, denim and more casual brands, while the basement will host lifestyle brands and contemporary tailoring.

The expansion will also mean the store can incorporate a coffee shop, which is due to open over the coming months.

Da’Prato said he was looking to open another indie inside the M25 but was yet to find a location.

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