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Young designers to vie for Wolf & Badger award

Lifestyle indie Wolf & Badger has upped its support for emerging designers with the launch of its Graduate Design Awards programme.

Wolf & Badger, which opened in London’s Notting Hill in February, has set up a competition to allow three students in their final year of study to win the opportunity to sell their collections in store, alongside a mix of fashion, jewellery and homeware designers.

A total of nine finalists from three categories - fashion, jewellery and product design - will display their work in the store during an awards evening in September. Three winners will then be selected by a panel of designers and journalists.

Each of the three winners will receive a prize fund valued at £5,000, which includes space to sell their collection in store and via the Wolf & Badger website for three months from November. It also includes one-to-one business and sales advice from the Wolf & Badger team on areas such as scale and quality control, brand development and design.

As with the other labels stocked in store, 90% of the retail price of each winning brand will go to the designer, with Wolf & Badger taking 10% commission. The indie plans to run the awards every year.

Wolf & Badger co-owner Samir Ceric, who runs the 1,250 sq ft Ledbury Road store with handbag designer wife Zoe Knight, said the introduction of the awards fitted in with the company ethos.

“We don’t ever want to miss out on the great talent that’s out there. We want to continue to help designers become the next Alexander McQueen; it’s an integral part of our philosophy,” he said.

Wolf & Badger sells emerging labels such as womenswear brands Chelsea Rebelle and Eyola, menswear label Hentsch Man and Hetty Rose footwear.

Ceric said sales for May were set to come in at more than double those seen in its first month, February.

To enter the competition, email

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