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Young Fashion Indicator, April 11 2015

What’s selling now in the world of young fashion?

Womenswear

Tracey Williams, manager of Encore in Crosby, Merseyside

“We’re experiencing a surge in dress sales due to the upcoming Grand National [at nearby Aintree racecourse on April 9-11], especially from The Pretty Dress Company (£95). French Connection basic tops (£27 to £32) have been selling strongly this week.”

Vinod Chadda, managing director of Empire Designerwear in Grantham, Lincolnshire

“Trading is poor compared to last year due to the council raising car park prices and other stores closing down in the town centre. That being said, we’ve had interest in our vintage look items, particularly those that reflect 1960s and 1970s style. Our bestsellers are Dr Denim dresses (£30 to £40), Angeleye London jeans and leggings (£40) and Glamorous summer dresses (£25).”

Sukhy Rai, co-owner of Monty Smith in Cheltenham

“We are located in Cheltenham’s busy town centre, which is great for business. We currently have 70% of our summer stock in store and we can’t sell enough floral dresses from Emily and Fin (£59.99) and Collectif (£49.99 to £69.99). Replay jeans (£95 to £145) have also been popular this week.”

Sue Ramsey, manager of Eden Rose in Chorleywood, Hertfordshire

“The cold weather isn’t helping with the sale of our summer stock. However, I’m sure that when the weather gets better our sales will increase. Our bestsellers this week are jumpers and tops from B Young (£29.99), tops by Cream (£59.99) and tops and jumpers from Saint Tropez (£17.99 to £59.99).”

Joanne Lackenby, director of Dare 355 in Huddersfield, West Yorkshire

“Around 80% of our customers only shop with us, which is why we pride ourselves on our customer service and stocking the best possible range. Religion tunic dresses (£80) and Ichi lightweight printed dresses (£50 to £60) are selling really strongly at the moment.”

Katie Pugh, ladieswear manager of Hope in Aylesbury, Buckinghamshire

“Office has recently opened on the high street, which has inevitably affected our footwear sales. That being said, in clothing Ted Baker dresses (£129 to £189), Superdry tracksuits (£55) and Ichi’s summer range, (£21 to £80), especially vest tops, are all very popular.”

Rhowen Yoki, owner of Fusion in Polzeath, Cornwall

“Only lightweight knits (£18), Vero Moda lace cap sleeve tops (£25) and little dresses from Glamorous (£27) are all selling well at the moment. Trade has been picking up, ready for the summer season. I think we’re seeing glimpses of better weather and people are definitely sick of their winter wardrobes.”

Jane Smith, owner of Pebble Clothing in Mumbles, Swansea

“Footfall in Mumbles has improved thanks to the opening of a Joules store, which has attracted tourists. Our current bestsellers are Seasalt long-sleeved tops (£39.99), Odd Molly jeans (£55 to £70) and French Connection skinny jeans (£55 to £69).”

Menswear

William Ward, menswear manager of Accent in Leeds

“Our customers are loving Replay’s Hyperflex jean (£144.99), Pearly King printed linen shirts (£74.99 to £84.99) and Antony Morato classic badge T-shirts (£29.99). Our customers are excited by new brands. For spring 15 we added Lacoste polo shirts and jumpers (£80 to £90). We are the only store in Leeds to sell Lacoste.”

Tony Barnes, manager of Arnold Jeans in Arnold, Nottingham

“Fresh spring stock has helped boost sales over the past six to eight weeks. T-shirts are our main sellers, including Superdry (£20 to £29), and Fred Perry polo shirts (£55) are the most popular. Jack & Jones T-shirts (£11.99 to £14.99) have just started to pick up again, because people are going away on holiday sooner this year.”

Kieron Clarke, co-owner of Ashes Menswear in Bournemouth

“Cast Iron’s short-sleeved shirts (£60 to £80), PME Legend denim, especially the new fit Skyhawk jeans (£99.99), and Guide London’s pin-up girl shirt (£79.99) are winners at the moment. We love to bring in new brands from across Europe. What’s sad is that fewer brands are coming to the UK because there are less independent boutiques. Our latest addition is shirt brand Dario Beltran (£64.99) for spring 15.”

Craig McLaughlin, co-owner of Attic in Aberdeen

“A big downturn in the price of oil has caused job losses and wage cuts here in Aberdeen, affecting sales badly. Even so, pieces selling really well at the moment are Farah long-sleeved Oxford shirts (£60), Barbour check shirts (£70) and Adidas Hamburg trainers (£60). We’re waiting for the hotter weather so we can start selling T-shirts.”

Chris Wiles, menswear manager of Cube in Lytham St Annes, Lancashire

“We are seeing strong demand for Hilfiger Denim polo shirts (£45), Matinique crisp white shirts (£65) and Replay’s Waitom fit jeans (£99). Sales are a bit down on 2014 due to customers preferring online shopping. We have a website for marketing rather than selling. We’ve considered a transactional website, but we’d have to hire more staff.”

Shezz Ibrahim, co-owner of Inocencia in Shrewsbury, Shropshire           

“Pretty Green’s festival jackets (£80) and Farah Vintage’s Merriweather long-sleeved polo shirt (£45) are bestsellers at the moment. Sales have been up because of Shrewsbury’s recent business improvement district scheme, which involved different local businesses contributing money to help market the town to tourists.”

Asif Patel, menswear buyer at Dr Kruger in Preston, Lancashire

“Our customers love Farah’s Lester polo shirt (£40), Diesel’s Sleenker jeans (£130) and Replay’s Hyperflex jeans (£145). We’ve been concentrating on our denim brands, because we’ve always been strong in denim. Our customers don’t mind paying £150 for a pair of Diesel jeans because they prefer branded items.”

Peter Harper, owner of Harpers in Daventry, Northamptonshire

“White T-shirts and shirts have been selling out recently. Our customers seem to be opting for a safe bet as opposed to the patterned shirts we have in store. Hilfiger Denim’s Teddy shirt (£60) in white, Original Penguin’s white T-shirt (£20) and Henri Lloyd’s polo shirts (£50) are all selling quickly.”

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