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Young Fashion Indicator, June 15 2015

What’s selling now at young fashion independents in the UK and Ireland.


April Bowen, manager of Cube in Lytham St Annes, Lancashire

“It has been a strong season for distressed denim with Tommy Hilfiger’s Dune Destructed jeans (£95) proving popular as customers are opting for a lighter wash for spring. We’ve also seen demand for Unique Woman zip-tops (£59) and the Stay Beautiful top from SuperTrash has been a sellout (£55).”

Steve Robson, owner of Visual Impact in Newport, Gwent

“Yaya knitwear (£60 to £70) is selling well as consumers are covering up due to the volatile weather. Part Two’s round-neck linen T-shirts are great for layering and the market is picking up with better weather predicted in the coming weeks. The lead-up to summer has already pushed demand for our French Connection shift dresses (£75).”    

Tanya Nicholls, manager of Oscars in Skegness, Lincolnshire

“Ted Baker is our number one womenswear brand, with its Tropical Toucan style doing well in both T-shirts (£45) and dresses (£199). If a print is likable it tends to sell out in everything.”

Hemali Modha, owner of Amulet Boutique in Bristol

“With the weather much colder than this time last year, N & Willow’s comfy basics are in demand, in particular slouchy trousers (£24 to £28), which work well with Vero Moda’s basic tops (£20 to £30). We’ve recently brought in two new brands for spring 15, People Tree and Komodo (both ranging between £40 to £95). We’re waiting for the warmer weather for sales to kick in.”

Ian Moore, owner of Wild Heart in Bridgnorth, Shropshire

“We were looking to freshen up our lower priced dresses and found the answer with Stella Morgan, which launched for spring 15. The brand provides nice print dresses for weddings, while its more formal navy and white dress is becoming a customer favourite (£30 to £40). G-Star has become more successful as the brand’s womenswear has become softer. The label’s Breton navy and cream top (£69) has been a sellout this season, while our customers are also loving Glamorous white denim jeans (£30) and shorts (£26.99).”

Adriana Green, co-owner of Scarecrow Boutique in Crouch End, north London

“The VB ruched side pencil dresses by Rinascimento are our best sellers (£59.99 to £69.99). We’ve also seen demand for green and grey Yuki Tokyo patch silk dresses (£69) and Onjenu’s Brooke petal pink dress (£74.99).”

Narin Ibrahim, co-owner of Inocencia in Shrewsbury

“Though the market has seen a slow start to spring 15, Fransa, Lee denim and Joules garments have continued to be in demand. Fransa shirts in sky blue (£40) have done well, while Lee’s Scarlett skinny-fit jean has remained a popular choice. This season we brought in Jovonna London, which is great for festival dressing with its oversized tops (£45).”   


Paul Woods, owner of Encore in Crosby, Liverpool

“Paul Smith polo shirts (from £70) have been selling well in pastel greens and blues, while the classic navy and white selections are always popular. We’re seeing demand for Ted Baker chinos (£85). Pretty Green classic apple motif tops and crew-neck T-shirts (from £35) offer our customers fun, iconic prints. We’re witnessing a similar level of trading to last year, although some sunnier weather wouldn’t go amiss.”

Raheel Nakhwa, director of Hope Clothing in Aylesbury

“Customers have responded well to our newest brand Sik Silk, which launched for spring 15. Its curved-hem T-shirts (£40) are especially in demand. Lyle & Scott is another popular T-shirt choice (£35). Fred Perry T-shirts and polos (£55 to £60) are selling well in white and navy, although sales of T-shirts generally depend on the weather.”

Robert Watson, owner of Classic Urbanwear in Omagh, County Tyrone

“Diesel is our number one brand, followed by Tommy Hilfiger and Farah. Jeans are top sellers across most of our brands, with the Diesel Sleenker style (£130) a popular choice. Polo shirts (£30 to £80) have been firm favourites across all brands, including Fred Perry (£55). Business has been affected by this year’s unpredictable weather.”

Sukhy Rai, co-owner of Monty Smith in Cheltenham   

“Surprisingly, Replay’s Hyperflex stretch jeans (£145) have been a big success this season. Though some customers were reluctant to try on the elasticated waist, once on they’ve proven a hit. The cheaper price point of Weekend Offender T-shirts (£20 to £29) has worked well, while our newest brand for spring 15, Bewley & Ritch, is doing well, especially for T-shirts and polos (£35).”

Yasar Khan, owner of Ministry of Design in Burton-on-Trent

“Our top brands include Nike, Fred Perry and Jack & Jones. Our Nike clothing is doing as well as footwear for a change, although traditional items such as the classic Nike Air Max (£95) are still firm favourites. It has probably been our best season so far with Fred Perry, with the classic polos and round-neck T-shirts (£70) selling well. Although the start of the year was quite tough, mainly down to the poor weather, this last quarter has done better in the lead-up to the summer.”

Alex Monument, buyer at Jarrold in Norwich

“Gant is our top performer. Its jeans (£95), chinos (£100), rugger tops (£70) and shirts (£85 to £90) have all done well for spring 15. Barbour’s Hurlingham polo shirt (£30) has been popular, while our bestselling Barbour jackets are the Flyweight Chelsea, Ariel quilt, Ashby and Sander styles (£119 to £199).”

Mustaq Patel, manager of Dr Kruger in Preston

“Farah’s Brewer plain button Oxford shirts (£55) have worked well this season. Diesel jeans have also been a hit. The Tepphar slim fit (£110) and Thavar slim skinny (£120) are both popular styles. The Replay Hyperflex Anbass fit (£145) is a popular elasticated jean. The colder weather has affected, although the past few sunny days have generated more sales.”

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