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Young Fashion Indicator, May 16 2015

Find out what’s selling now in world of young fashion.


Tracy Williams, womenswear manager at Encore in Crosby, Merseyside

French Connection has been popular, particularly shift dresses (£80) and Polly Plains T-shirts (£29). We are also seeing demand for Dr Denim skinny jeans, particularly in black (£50) and leather-look styles (£55). Our customers are also loving The Pretty Dress Company’s fitted 1950s pencil-style dresses (£95 to £155). The Grand National at Aintree (April 9-11) really helped trade pick up.”

Katie Pugh, womenswear manager at Hope in Aylesbury, Buckinghamshire

Superdry basic logo T-shirts (£22 to £32) are constant favourites with our customers. This spring Ted Baker has been popular, especially its flip-flops (£35) and body-con Ravina dress (£159). Religion shirts are in demand, particularly the asymmetric white and black spot style (£66). Last week we introduced Jovonna London. I think its long white striped shirt will be a bestseller (£47).”

Nick Walker, owner of Boutique Planet in Bedford

French Connection has been selling well since we introduced it for spring 15, the winning item being a graffiti-print pleated skirt (£75). Casual Breton-striped dresses have been popular, in particular the Tinny stretch T-shirt dress from Vila (£25), as well as a lace T-shirt dress by Superdry (£50).”

Davina Davidoff, owner of Eden Rose in Chorleywood, Hertfordshire

“Transitional pieces have been popular, particularly oversized knitted jumpers from Saint Tropez in neon colours (£44) and flowing jumpers from B Young (£29.99). Vila’s basic T-shirts (£20) are a wardrobe staple. It is, however, becoming more difficult for independent retailers to compete with larger stores offering continuous Sales.”

Emma Pells, womenswear buyer at Cara London in Oxford

“Last week, we opened our new store in Windsor, which has given us a real boost. Vero Moda is by far our bestselling brand, especially the basic tops (£15 to £35), skinny jeans (£32) and striped shift dresses (£28). A Postcard from Brighton’s oversized jersey Karma top (£45) is always popular, while this spring its marble print co-ordinated top (£69) and trousers (£79) are selling well.”

Adrian Hensler, partner at Gas Station in Oxted, Surrey

“Tops have been our highest performing category, in particular Superdry’s basic logo T-shirts (£20 to £25) and smart summer blouses from Yaya (£30). For spring 15 we introduced Silvian Heach. The brand’s jersey tank tops (£15 to £20) have been popular. Trade has been steady, but it can be hard to compete with larger retailers offering massive discounts.”

Kate Davis, owner of Jago in Narberth, Pembrokeshire

“Maxi dresses have been really popular, especially plain jersey styles from Ichi (£24) and block colour dresses from Jovonna London (£60). We are also seeing demand for Jovonna London’s zip-waist prom dress (£60) and Traffic People’s jungle-print jumpsuit (£75) and mesh top (£45). Bellfield is selling well across the board, especially its oversized printed T-shirts (£18).”

Marta Vētra, manager of Monty Smith in Cheltenham, Gloucestershire

“After being worn by Kate Moss, Replay’s Hyperflex jeans (£145) have been popular, along with printed stretch leggings from Hype (£19.99). Our customers are loving 1950s-style dresses from Emily and Fin (£50 to £75) and Joe Browns (£65). Over the bank holiday weekend the Cheltenham Jazz Festival helped us attract our regular customers as well as festival goers.”


Jack Schneider, assistant buyer at Accent in Leeds

“The warmer weather is inspiring customers to buy summer clothes earlier in the season. Linen tops from Pearly King have been popular, especially its baseball shirt (£69.99). Scotch & Soda T-shirts (£35 to £40) and short-sleeved summer shirts (£80) are in demand, along with Replay’s Hyperflex jeans (£125 to £145). We’re finding our younger customers don’t mind the higher price point as long as the selection is trendy.”

David Finlay, owner of Elements in Norwich

“Polo shirts are selling well, especially from Luke (£55) and Fila (£40). Fila’s high-cut 1980s-style shorts (£40) and Farah’s white button-down shirt (£60) are also bestsellers. For spring 15 we introduced French brand Olow. Our customers are loving the floral print T-shirts (£40). We’ve got BBC Radio 1’s Big Weekend coming up (May 23-24), so there’s lots of buzz around the city and we hope to see a massive increase in trade.”

Harry Roberts, assistant manager of Choice in Bluewater shopping centre, Kent

“Polo shirts are very popular as we move into summer, particularly from Stone Island (£95) and Lyle & Scott (£55). Basic T-shirts from Franklin Marshall (£35 to £40) always sell well. Trade has been good as we are in an excellent location in Bluewater, which is always thriving.”

Mo Behradmehr, managing director of Gaff in Bath

“We participated in the Bath In Fashion event last month, which created hype and increased trade. Our customers love good quality denim, such as stretch skinnies from MQT (£79) and straight-leg jeans by Pearly King (£99). Basic T-shirts from Bellfield (£18 to £22) and Native Youth (£20) are also in demand.”

Will James, manager of Natterjacks in Kingston upon Thames

“The Bank holiday weekend was good for us as customers started their holiday shopping. Casual tops have been selling best, especially Fred Perry’s plain T-shirts (£34.99) and jersey T-shirts from Lyle & Scott (£24.99). Champion’s logo-print sweater (£79.99) has also been popular.”

Peter Harper, owner of Harpers in Daventry, Northamptonshire

“The good weather has really encouraged our customers, who have been shopping for clothes for garden parties and barbecues. Ben Sherman’s beach hut print T-shirt (£25) and chino shorts (£50) are in demand, while Tommy Hilfiger polo shirts (£45 to £60) and Mish Mash skinny jeans (£55 to £69) are also selling well.” 

Geoff Brownless, owner of Union Clothing in Newcastle

“Dark denim is actually performing well for us, in particular slim-cut styles by Nudie Jeans (£89.99). Carhartt printed T-shirts (£35) are also proving popular. T-shirts from Australian motorcycle brand Deus Ex Machina (£26), new for spring 15, have been well received.”

Robert Hick, owner of Bronx in Huddersfield

“New for spring 15, Farah’s basic T-shirts (£20) are in demand because of the lower price point. Our customers are also buying polo shirts from Weekend Offender (£45) and Luke (£55), as well as Nicholas Deakins nylon military-style jackets (£85). Hopefully in the next two months we will have finished our expansion into the pub next door, which should double the size of our store.”

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