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Young Fashion Indicator, October 24 2015

Find out what’s selling now in the world of young fashion


Katie Marsh, buyer at Diffusion in Slough, Berkshire

We’re selling lots of True Religion jeggings (£129) because customers really love the fit, as well as tie-dye shirt dresses (£85). In general the brand is very popular with university students because of its originality. It helps that we offer NUS student discount. I would say around 75% of our customers are students.”



Rhowen Yoki, owner of Fusion in Wadebridge, Cornwall

“We’re selling lots of mustard and dark orange-toned pieces, in particular rusty-coloured roll-neck knit from Glamorous (£26), which is our bestselling knitwear style. Glamorous tops (£18) are also selling well. JDY sweatshirts (£16) in navy and white have also been selling very well, along with burgundy capes from Only (£22) and Pieces (£20).”

Ian Moore, owner of Wild Heart in Bridgnorth, Shropshire

“The B-Girl zip cape jacket has been selling immensely well (£19.99) ever since they came in four weeks ago. We’ve already stocked upon them twice. I think the reason they’re selling so well is the simple, classic look. Stella jackets have also been in very high demand (£24.99).”

Kate Davies, owner of Jago in Tenby, Pembrokeshire

French Connection jumpers are selling extremely well (£85) in acid yellow and mustard shades. We’ve also been selling a lot of French Connection Pipi denim jeans (£70). Despite the warmer weather Superdry bobble hats (£20) and Bellfield coats (£60-£80) have been in demand. Its Widnes oversize wool jacket (£70) is currently one of our best-selling items.”

Calvin Klein

Calvin Klein

Claire Webb, manager of Energy in Stamford, Lincolnshire

“Our bestselling piece is Yaya’s knitted poncho (£95), as well as a mesh jumper by Glamorous (£35). We’ve also been selling lots of Calvin Klein bralettes (£28) and bikini briefs (£18).”

Jane Richards, owner of Pebble in Mumbles, Swansea

Great Plains’ leopard print dress (£60) has been flying off the shelves ever since it was worn by Holly Willoughby on This Morning a few months back. We’re also seeing lots of demand for French Connection coats in vivid colours (£160), White Stuff wool jumpers (£55) and Ese O Ese longline cardigans (£65).”


Rob Watson, owner of Classic Urbanwear in Omagh, Northern Ireland

Animal bobble hat

Animal bobble hat

“Irish label Rant & Rave is selling really well for us, especially jeans (£50) and lightweight jackets (£49.99). We’re also selling a lot of tops (£19.99) and dresses (£20-£30) from Glamorous. Sports lifestyle brand Animal is also very popular at the moment, especially bobble hats (£18) and striped scarfs (£14.99). Sales have been going really well since the beginning of September when Primark opened across the street. We’re benefiting from increased footfall on the street and we aren’t competing, as we don’t have the same target customer.”

Alison McKnight, womenswear supervisor at The Image in Oban, Scotland

“As the weather is starting to get colder we’re seeing real demand for Superdry knitwear (£45), jackets (£60-£80) and coats (£70-£90). Even so, our bestselling pieces are Bench knitwear (£40) in autumnal colours such as plum.”




James Blackman, owner of UK Kolours in Harpenden, Hertfordshire

Hype backpacks are proving very popular because of their interesting designs and affordable price range (£24.99-£34.99), as well as the brand’s sweatshirts (£35) and hoodies (£40). We’ve also been selling lots of Nicce London hoodies (£28) and Sik Silk jogging bottoms (£55). In the run-up to Christmas we’re stocking up on our bestselling brands and ordering more popular pieces like Ellesse plain T-shirts (£20).”

Stephen Mohan, manager of Cuba Clothing in Dungannon, Northern Ireland

“A brand that’s been selling really well at the moment is Bewley & Ritch, especially its navy and white polo shirts (£35), because of the high quality and reasonable price. Voi hoodies (£45) have also been very successful, as well as Guess lightweight jackets (£130). An interesting new piece we have in-store for autumn 15 is an oxblood leather shirt by Pearly King (£345) which is attracting lots of attention. However, because it’s so expensive it’s not selling as well as other pieces.”

Shezz Sivri, manager of Inocencia in Shrewsbury, Shropshire

Pretty Green is one of our bestselling brands. Lightweight knits in berry shades have been selling really well (£55), as have the brand’s classic logo T-shirts (£35). Because of the warmer weather, we’ve been selling lots of Napapijri lightweight jackets (£160) in bright red and blue. The brand’s bobble hats (£35) in navy and maroon are always sold out by the end of the week, despite the fact the weather is still warm. Edwin jeans (£80-£130) have also been selling really well. Recently we’ve been investing in advertising though Google and social media, which has made it easier for us to reach new customers.”



Marc Maubec, owner of HS2 in St Peter Port, Guernsey

“Because of the warm weather we’re not selling that much in terms of knitwear or winter jackets. We also have a lot of scarfs and hats in stock that we hope to start selling soon as the weather gets colder. Superdry lightweight jackets (£70-£80), sweatshirts (£60) and boxers (£20-£40) are in demand. Diesel boxers (£20-£40) and Buster jeans (£110) are also proving popular.”

Ted Baker

Ted Baker

Paul Watts, manager of Encore in Liverpool

Ted Baker polos sell consistently well (£60-£65) and we’ve just started seeing real demand for the Northway hooded jacket from Pretty Green (£185). Edwin jeans (£80-£130) have proved popular as well. As our 23rd anniversary is coming up, we’re offering 20% discount on everything except footwear and accessories until Christmas, which should hopefully encourage more sales.”

Scotch and Soda


Glenn Curtis, menswear supervisor, Accent Clothing in Leeds

“Denim has been a strong seller so far this autumn 15. Replay’s Hyperflex jeans (£125-£145) are extremely popular, as are Edwin classic jeans (£100-£110) and Scotch & Soda clean-cut jeans (£99-£155). Customers are also very keen on Replay burgundy polos (£49.99) and khaki jackets (£179.99). Italian footwear brand Diadora is really driving sales, the most popular style being a black and white nylon trainer shoe (£180).”

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