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Young Fashion Indicator, October 25 2014

What’s selling now in the world of Young fashion?


Rhowen Yoki Owner of Fusion in Wadebridge, Cornwall

“The trade is better than last year’s due to the economy improving. Tenki is performing very well, particularly the dresses (around £30). We are also selling Vero Moda knitwear (£25 to £35) and Glamorous tops (£16 to £25).”

Sarah Sewell Owner of Energy II in Stamford, Lincolnshire

“We are already pushing sales for Christmas and last week’s colder weather has been beneficial for sales, with customers looking for heavier clothing, such as a leopard coat from Pepe Jeans (£200) and a Glamorous biker coat (£90). We are also selling MinkPink knitwear (£65).”

Narin Ibrahim Womenswear buyer at Inocencia in Shrewsbury, Shropshire

“The weather has just turned colder so people are getting in the mood to buy warmer pieces like padded jackets from Joules (£99) and Soaked in Luxury jumpers (£59). Generally, skinny jeans from Lee (£80) and Fransa dresses (£54) are bestsellers.”

Susana Coop Owner of Scarecrow Boutique in Crouch End, north London

“There is a mixture of spending in store at the moment. We get people that are cautious with their money and those that want a new wardrobe. Yuki tunics are popular (£52.60), as well as Miwa by Yuki tunics and tops (£49 to £70) and Rinascimento fitted dresses (£60).”

Katie Marsh Womenswear buyer at Diffusion in Wolverhampton

“We are noticing clients spending at higher rates and they are already buying for Christmas, which is quite unusual at this time of the year. Our bestselling products at the moment are French Connection’s Mona Crepe jumpsuit (£75), Ted Baker’s Candiss dress (£159) and Religion’s Concrete dress (£65) and Lover jumpsuit (£75).”

Jennifer Crabb Store manager at Maze Clothing in Taunton, Somerset

“The Trees dress by Nice Things (£65) has been fantastic for us, with a bold photographic image on the front in an easy-wearing jersey material. The Joon Drape shirt by Velvet (£95) has sold out, due to its appeal as a transitional summer to autumn piece in neutral tones and its light, floaty style.”

Tracey Williams Womenswear manager at Encore in Southport

“Womenswear is selling slower than menswear, as women are more cautious shoppers. We find women are more concerned about sizing and every company has their own fit, which can be confusing and put them off buying. That said, Dr Denim jeans (£50 to £55), Soaked in Luxury knitwear (£39) and French Connection’s Polly Plains T-shirt (£27 to £32) are all stronger sellers.”

Laura Corby Assistant womenswear buyer at Oldrids & Downtown in Boston, Lincolnshire

“Sales are about the same as this season last year. Clients are looking towards Christmas and are positive about spending throughout
the store. Superdry is our strongest brand, especially joggers (£49 to £55) and hoodies (£49.99). Girls on Film’s floral jumpsuit (£32) has sold really well too.”



Ben Taylor Co-owner of Temple in Northampton

“We find that customers are spending more, but we have fewer overall. Competing
with online is difficult and when customers come to the shop they usually want something specific. G-Star jeans (£100) and Adidas Original tracksuits (£150) are bestsellers lately, as well as Religion T-shirts (£35).”

Steven Buttress Owner of Buttress’s in Thurso, Scotland

“Customers are buying cautiously as there is not much money in this area.
As Thurso is in the north of Scotland, winter has arrived much earlier than the rest
of the country, so we have been selling waterproof jackets from Icepeak (£80 to £120) and Regatta (£45 to £90).”

Dean Hadfield Owner of North Menswear in Llandudno

“We are selling well in general. However, the mild weather means sales for thick autumnal garments like knitwear are slower. We have started selling knitwear from Luke 1977 (£75 to £80), as well as autumnal jackets from Duck and Cover (£120) and Fred Perry (£180).”

Steve English Owner of Cooshti in Bristol

“As the weather becomes more autumnal, jacket sales are picking up again, which had been slightly stale during the warmer weather. Our younger customers are spending more on jackets this year, especially ranges favouring modern, technical fabrics like North Face’s sequence jacket (£120). Carhartt logo T-shirts (£29.99) and Edwin Ed-55 jeans (from £99.99) are also bestsellers.”

Jack Schneider Assistant buyer at Accent Clothing in Leeds

“People are spending slightly more now on our autumn 14 collections, thanks to the colder weather. Replay Hyperflex jeans (£145), Lyle & Scott polo shirts (£45) and Luke knitwear (£70 to £80) are all doing well.”

Adrian Hensler Owner of Gas Station in Sevenoaks, Kent

“Last month we were 3% down on sales due to the Indian summer, but now things are picking up. Popular garments at the moment are Superdry sweatshirts (£45 to £50), Levi’s jeans (£80 to £90) and Diesel jeans (£90 to £120).”

Nick Snell Director of Dogfish in Norwich

“Our summer 14 stock sold really well, but given the warm weather people haven’t been buying autumn 14 clothes. We find autumnal purchases are dictated by the weather, which isn’t favourable when it’s 20 degrees and sunny out. Even so, Norse Projects Elka jackets (£90 to £150) are selling well.”

Reg Reynolds Store manager at Mission Menswear in Basildon, Essex

“We are selling about the same as we did last autumn, but the clients are generally feeling more upbeat and have more spare cash to spend. Franklin & Marshall tracksuits (£130), Diesel jeans (£110 to £130) and Ted Baker polo shirts (£65) are our bestsellers.”

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