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Indicator: best brands of 2015

Glamorous

Glamorous

Glamorous

Drapers asks independents across the UK and Ireland for their bestselling brands of 2015.

Womenswear

AW15 Lily and Me

Lily & Me

Audrey Cleeve, manager of Stepping Out in Midhurst, West Sussex

“Cotton has been the fabric of the year as it’s so comfortable and a real favourite with my customers. A trend that has stood out for me is ponchos. Ochre ponchos (£59) come in 15 different colours, although the strongest shades for us have been pink, pale grey and navy blue. Ochre uses natural fibres like cashmere for its jumpers (£60), which makes them so desirable. Garcia Jeans high-waisted straight-leg jeans (£69) in stripes and animal print have been top sellers throughout the year. Lily & Me is another brand that has been strong, especially for its floral cotton tunics (£45), which sell well across all seasons.”

Glamorous

Glamorous

Glamorous

Joanne Diggle, creative manager of Fabric in Manchester

“Spring 15 was amazing for us as it saw the rise of 1970s fashion, which has been a really strong trend. By comparison, autumn 15 has not been as strong as expected because of the warmer weather, meaning outerwear has struggled and rain has affected footfall. Glamorous is a brand that does really well for us. Standout pieces from the brand during 2015 include its pussybow blouses (£30), high-neck swing dresses (£21) and skater skirts (£26). The Ginger Fizz smock dress (£50) in burgundy and cream has been really popular. Love Triangle do a lot of asymmetric shapes, which is a trend that stood out for us. Its lace asymmetric dress (£45) has been a hot seller.”

Coqueterra

Coqueterra

Coqueterra

Shane Kinsella, manager of Genius in Dublin

“Women’s footwear has been particularly strong. We stock two Portuguese brands that specialise in high-quality leather boots. The first, Felmini, do everyday ankle boots (£94.69/€130) in brown and knee-high boots (£144.90/€199), which have been bestsellers. Coqueterra has done well with its Western-influenced zip-up ankle boots (£101.96/€140), which look absolutely fabulous with denim. The Cara London sleek charcoal ankle boot is one of our most popular styles (£109.22/€150), which can be worn all year round. For autumn 15 we introduced Emu Australia leather boots and fake fur-lined boots (£87.38/€120 to £218.45/€300).”

Rosalind Bown, manager of Bowns in Cambridge

 “My top three brands are Jucca, YMC and Paul Smith as they have been consistent across spring and autumn 15. Jucca linen spring coats (£350) and bold striped jumpers (£150) were popular. YMC was very popular in summer for its simple tunic dresses (£140 to £150) and beach knits (£140). Then, for the autumn 15 season, YMC casual cord trousers (£135) and black tops with bright stripes (£99) sold really well. Paul Smith has performed well with transitional clothing such as its beautiful knits with Lurex, which can be worn in the day and carried through to the evening.”

Alana McCabe, manager of Butterflies in Blackburn, Lancashire

“2015 was a great year for us and we’ve seen success in many of our shoe brands, including Lunar, Tamaris and Marco Tozzi. Lunar’s evening peep-toe shoe (£42) and bag with a shoulder chain (£32.50) has been our bestselling shoe and bag set. Surprisingly, navy shoes became the new black last year. Tamaris was really strong for spring 15, especially its leather-look flip-flops (£40), while for autumn 15 its over-the-knee boots (£85) were most popular in suede and leather. Marco Tozzi ankle boots also sold really well (£50).”

Marta Vedra, manager of Monty Smith in Cheltenham, Gloucestershire 

“I think 2015 has been our most interesting year so far, in particular because of the surprising success of Lottie & Moll among our customers. For spring 15 its spotty full-length dresses (£39.99 to £45) were so popular. A big trend for autumn 15 was the rise of ponchos, and Lottie & Moll’s poncho (£29.99) in a zig-zag print was brilliant for us. Replay is always a favourite, especially its Hyperflex jeans (£145) since they were pictured on Kate Moss. The brand also does a more relaxed style jean (£120), which has been great. Peregrine Clothing is a lovely British brand that did well for autumn 15, especially its knitted hats with real fur pompoms (£39) and Pembroke jacket (£199) in khaki and dark blue, which cinches in at the waist then flares out.”

Menswear

Remus Uomo

Remus Uomo

Remus Uomo autumn 15

Mark Clifton, owner of Clive Menswear in Aberystwyth, Ceredigion

“We’ve completely smashed the Remus Uomo electric-blue two-piece suit (£265) all year round and, overall, blue has outshone every other colour. The Remus Uomo suit is great for mixing and matching as you can add a waistcoat to make it a three-piece (£335). Scott by The Label performed brilliantly in 2015 across its variety of suits (£180 to £220), although blue and charcoal have been the bestselling colours. Brühl does classic chino-style cotton and Lycra trousers (£67.95 to £74.90), which have a really strong following. We introduced Everest Leatherwear for autumn 15 and its jackets (£199 to £239) have taken off really well.”

Meyer

Meyer

Meyer

Andrew Knox, manager of Graham McGrath in Peebles, Scottish Borders

“Overall, we have sold really well across all our ranges and top brands include Brook Taverner, Meyer and Olymp. Brook Taverner casual and lightweight jackets were popular for spring 15 (£140 to £340), whereas the brand’s tweed jackets (£190 to £250) were in demand for autumn 15. Meyer trousers are also extremely popular, from casual chinos (£95) to heavier chinos in darker colours (£95), which sold well for autumn 15. Olymp shirts in a variety of colours and styles (£49) were also in demand.”

Steve Nicol, manager of Elys of Wimbledon in London

“This year Boss Black, Polo Ralph Lauren and Gant have been the leading brands. During spring 15, Boss Black polo shirts (£75) and jeans (£110 to £130) were strong sellers, whereas knitwear (£100 to £120) was really strong for autumn 15. Ralph Lauren polo tops (£75) are in demand throughout the year, although its knitwear (£100 to £120) was popular for autumn 15. Gant polo shirts are always a strong seller (£70) and its trousers (from £100) have been popular in navy. Overall, slimmer silhouettes and tailored trousers have been huge for us.”

Karen Hume, manager of A Hume Country Clothing in Kelso, Roxburghshire

“We’ve seen strong sales across all brands this year and benefited greatly from a cooler autumn and winter. From RM Williams its Chelsea boots (£294.95), moleskin trousers (£129.95) and leather belts (£54.99) have sold strongly. Dubarry do lovely leather Gore-Tex-lined long boots (£299) in a dark walnut brown, which have been great. Outerwear by Schöffel has also done well, especially its Oakham gilet (£129.95). We also introduced two Crombie overcoats (£940) for late autumn 2015.”

Superdry

Superdry

Superdry

Gerard Fitzgerald, owner of Gerard Anthony in Carrick-on-Shannon, County Leitrim

“The spring 15 season saw Superdry classic T-shirts (£21.69/€30) sell really well, capturing that preppy and understated look. Then, for autumn 15, Superdry fleece hoodies (£43.38 /€60) and jackets (£72.30/€100 to £79.51/€110) appealed in the colder weather. The weather is a lot colder where we are, so heavier merchandise has been good for us. G-Star has been doing well, especially its jeans (£71.58/€99 to £90.39/€125) and heavy cable knitwear (£71.58/€99 to £108.53/€150). The Bugatti soft melton wool coat (£180.82/€250) and jeans (£81.48/€85) were other standout styles.”

Fred Perry

Fred Perry

Fred Perry

Rob Campbell, manager of Arnold Jeans Co in Nottingham

“It’s been a great year for us, with Fred Perry, Wrangler and Mish Mash coming out as top performers. Fred Perry polo shirts (£50 to £65) in navy, black and grey have been across the seasons. Wrangler jeans in the Texas regular-fit stone wash (£47.99) have been a favourite, as have Mish Mash tapered leg trousers (£40 to £60) in a range of colours and washes. A trend that has stood out this year is smart jackets, especially blazers by Marc Darcy (£70). We had to drop Superdry jackets for autumn 2015 due to the milder weather and big competition from a Superdry discount store very near to us. We haven’t introduced any new brands to replace it yet.”

 

Farah

Farah

Farah

Johnny George, manager of Elements in Norwich

“In 2015 we introduced a number of new brands, such as Fila Gold, which we added for autumn 2015. We wanted to bring in the Fila Gold polo tops (£40 to £45) and tracksuit jackets (£110) to add to our already successful selection of Fila Vintage. Fila Vintage is a having a revival with its Matcho polo shirts (£40) and Settanta track tops (£65). The Farah Brewer shirt (£60) in olive is really popular. Tweed has also been very strong this year, especially the Gibson Donegal blazer (£160) and matching waistcoat (£65). We have plans to launch Le Coq Sportif for spring 16.”

 

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