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Jaeger sets turnaround tone with new Marylebone store

Premium retailer signals new direction with minimalist shopfit and redesigned packaging.

Premium retailer Jaeger has opened a new store on Marylebone High Street as part of ongoing turnaround plans.

The two-floor 2,000 sq ft store stocks men’s and women’s wear, and features a minimalist new store design.

It is also the first outing for the retailer’s redesigned packaging, which features brighter colours and a less formal, more conversational tone to communicate with customers.

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