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Jane Norman, Old Christchurch Road

Party girl takes on key spring trends in an environment suited to young, clubby shoppers

Product 7½

Nothing gets from Jane Norman’s design room to its shop rails without being checked to make sure it is sufficiently short, tight, low cut, or all of the above, and this is played out magnificently in the chain’s take on the key trends for spring. Denim shirts have a scooped neck to maximise cleavage potential, while nautically striped tops suck in the body with extra Lycra.

Experience 7½

The visual merchandising team has gone to town on this store’s corner windows, with mannequins lined up to entice Saturday night party girls. 1990s dance music blares out and makes for ashopping environment targeted towards the pre-pub crowd rather than the relaxing afternoon browser.

Value 7

Most prices sit relatively competitively with Bournemouth’s other young fashion retailers, although satin-effect evening dresses do hit the £75 mark. Black leggings are priced just right at £12. Nautical-inspired navy hot pants with gold anchor buttons sit comfortably at £28 while the Balmain-military jacket has been interpreted, as might be expected, in a tight stretchy jersey but retails at perhaps £5 above what might be expected, at £35.

Score 22

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