Jigsaw has unveiled its second “emporium” concept in London’s St James’s Market development.
The 3,000 sq ft store has been designed by London agency Dalziel & Pow and offers the retailer’s full range of men’s and women’s clothing, alongside a shop-in-shop for sister business The Shop at Bluebird.
Jigsaw chief executive Peter Ruis said: “We set out to create a unique Jigsaw experience – the idea of a slick ‘Fifth Avenue’ store but with all the quirks and warmth normally associated with our brand. We wanted also to make a truly international statement, and St James’s Market will be incredibly visible as a tourist destination.”
David Dalziel, creative director at Dalziel & Pow, added: “We’ve had the great pleasure of designing three stores for the brand in the last two years, all very different but all very Jigsaw. It has a design philosophy that shines through all that they do.”
The new store also features a floating mezzanine, and contrasting layers of terrazzo marble and skimmed plaster.