A great selection of customer-appropriate styles but some of the high prices cannot be justified.
Jones Bootmaker scores a bullseye in terms of the season’s key trends with heeled clogs, espadrilles and cutaway cage-constructed courts, and all have been designed with its customer in mind. Heels are not too high and fastenings are of good quality. The standout style is Jasmina - a wooden clog-soled ankle boot with thick strapping. Converse has its own wall fixture, while FitFlop
and Gabor are sold next to discreet branding. There are some misses, including a pair of gum-soled, snakeskin-look leather loafers.
Unfortunately, it’s the wall right at the back of the store that displays the most on-trend product. The clog and espadrille styles could be great footfall drivers if placed further towards the front. Staff gave Drapers a welcoming greeting and offered to assist. The store itself was clean and the jazzy swing music suited its target customer and was at just the right volume. There is ample and comfortable seating.
The on-trend styles are broadly too expensive. A slim-line, camel-coloured wedge is definitely too pricey at £79, as is a selection of toned-down military boots geared towards the more mature customer at £99. A gum-soled red loafer is £69 but this style is close to being a gum-soled ballet pump, so is overpriced as the construction is too lightweight.