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Jones Bootmaker

A wide offer of quality brands and styles with enough trends to interest a variety of shoppers.

Product
What immediately impresses is the wide selection on offer within the store. Brands such as Oliver Sweeney and Loake provide excellent formal and smart shoes for men, with some nice brogues standing out, while comfort brands also cater for a different shopper. Some of the key trends also come through, with coloured suede desert boots, casual espadrilles and chunky contrast-sole casual brogues and desert boot options. The women’s offer is similar, with a good trend offer including raffia, wood, woven heels and wedges on casual and high-heeled styles, as well as a range of ballet flats and summer-ready strappy flat sandals.
7/10

Value
Basic formal shoes for men start around the £60 mark, which is reasonable for how well made they are, and go past the £200 point for the most premium, top-end styles. Casual espadrilles with a full rubber sole start at £40 while on-trend desert boots in quality suede start at £79 and go up to £130. Women’s cork wedges are £69 while the most basic espadrille wedge is £39. Jones’ price architecture also earns an extra point, giving customers lower entry points for a handful of pieces that are still good quality.
7/10

Experience
A clear sign in the neatly arranged window advertises the store’s brand offer, highlighting the great breadth of product available from the likes of comfort brand Gabor through to casual Converse and formal Loake. Inside, the store is equally tidy, but several members of staff were busy reorganising displays and failed to approach Drapers, although were helpful and speedy when we asked for help. Well-placed signs throughout the store draw customers’ attention to premium ‘leather lined’ options, store exclusives and new arrivals.
7/10

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