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KAREN MILLEN

Looks 8

Architectural silhouettes are seen in abundance at Karen Millen, whose take on the trend is spot-on. Structured shoulders stand out on shift dresses, while 1980s bandeau styles with exposed zips and halter neck dresses add sex appeal. Stiff folds of fabric were seen on skirts, with other styles including peg and pencil. Colour blocking and florals were other key trends.

Mix 6

Dresses lead the way at Karen Millen this season, with Drapers counting up to 30 different styles in the relatively small store. About a quarter of the dress options are smart, while the rest offering day-to-evening styles. But there are plenty of separates on show too, with an even mix of tops, skirts and trousers. Footwear and accessories makes up a quarter of the offer.

Store 7

Product was merchandised front-facing along one wall to maximise space in what is a well-laid out shop. The staff were helpful, making suggesting on which pieces would go well with Drapers’ choices and offering to pick out shoes for the outfits. Drapers was offered the largest of the changing rooms, which was the biggest seen at Westfield.

Value 6

Dresses are the top end of the price spectrum in this category, with a structured, slim-cut gold acetate dress at £180 – the design details and fabrication justify the prices. A coral silk blouse with rosette detail is £99 – more expensive than a similar style at Ted Baker but Karen Millen’s design credentials reflects its older, and possibly more discerning, customer.

SCORE 27

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