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Kurt Geiger

A few strong items but generally the store lacks wow factor as well as sufficient seating.

Product 7

Kurt Geiger should be delivering unique styles at the upper end of the high street prices but the autumn 11 offer disappoints. There is a lack of wow factor styles as the trends are ticked off – heeled brogues, penny loafers and Chelsea boots. In women’s, pencil heel courts stand out in an overcrowded store. Trend-led velvet loafers and a bright navy suede lace-up for £110 are the pick of the men’s offer.

Experience 3

An attractive and unique visual display similar to that of Kurt Geiger’s Covent Garden store is at the front of the store. However, this is far too large to be accommodated in such a small store. The store also allocates a whole fixture to accessories, which take valuable space away from the footwear. There is also a lack of seating, with only one bench for customers to sit on while trying styles. Drapers overheard a couple with a pram complaining that it was “a bit cramped” in the store.

Value 6

KG by Kurt Geiger has a synthetic ballerina shoe in faux patent for £70, which is considerably more than a similar style at competitors. Drapers was told there was no leather alternative. For a store located next to Nine West and Dune, a leather ballerina offer would be expected. A heeled leather brogue is £140 with no leather lining, and a fashionable chunky mule style is £220 – steep for a fashion offer that could be bought for under £200 elsewhere on the high street or traded up to designer at the £250 mark.

Score 16

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