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Kurt Geiger

A great-looking store with some of the best product, but the staff let it down.

Kurt Geiger has one of the most on-trend offers, with each key style covered as well as some styles unique to the store. Espadrille, cork and wooden wedges and heels are all present, with some of the chunkiest and highest options seen, alongside directional flatforms and chunky-soled brogues. Occasionwear options are prominent for the Grand National shopper. Men’s is equally trend-led, including colourful desert boots and summer brogues with contrast soles, alongside great quality staples including formal brogues
and Oxfords.

Throughout the store it’s the quality of the product that stands out as much as the colourful, trend-led designs. This is reflected by some higher price points, but a good price architecture means a range of customers can buy into the offer. Premium own brand Kurt Geiger London reaches up to £395 for a high-heeled buckled sandal in the softest buttery leather, while an excellent Carvella cork wedge, leather-strap sandal with on-trend white cleated sole is really excellent value at £85. Kurt Geiger’s version of the men’s espadrille comes in at £50, but the premium trim, neat finishing and proper sole warrant the higher price.

The entrance to the store is filled with a display showcasing the store’s finest styles, and is some of the best VM seen by Drapers. The store is sleek and modern,
with ample seating and an upmarket feel. Unfortunately, staff didn’t approach customers even though the store was virtually empty, which loses it a point. The store also had one of the biggest mid-season Sales seen during this survey, but unlike most other stores, this
was precisely organised by style and size, which was great.

View the full report here

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