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Lingerie and Men's Accessories Indicator, May 13 2016



Find out what’s selling now in the world of lingerie and men’s accessories




Isabel Wilkie

Manager of The Lingerie Lounge in Blackpool

“We’re snowed under with customers at the moment. Our three best-selling brands are consistently Elomi, Fantasie and Freya. The Elomi Caitlyn bra (£38), Fantasie Kirsty bra (£38) and Freya Utopia balconette (£32) have been the most sought-after styles. We’ve just introduced a new Polish label called Roza, which is trickling out the door nicely. Roza bras go up to a DD and average about £32, while knickers range from £15 to £20. Swimwear is consistently good for us, because we stock it all year round; there’s no difference in sales month on month. If our customer sees something she likes in February for a cruise she’s going on in August, she’ll buy it there and then.”

Sue Haywood

Owner of Lace of Bakewell, Derbyshire

“Sales are excellent at the moment, particularly in swimwear. Our top-selling brand is Maryan. It’s the most expensive with prices ranging from £90 to £185, but it’s so popular that it sells out within a week. Smart shoppers buy their swimwear when it’s still too cold to take your clothes off, but they get the early drops. Marie Jo is consistently our top-selling lingerie line. Its new Avero rainbow bra that was launched in April to celebrate the brand’s 20 years (£67) is selling really well, as is the Jane (£74). Customers love them because they’re nice and light and the underwires are of very high quality – they mould themselves to the body.”

Natasha Whiting

Creative manager of Truelove in Barnes, south London

La Perla and Stella McCartney are our bread and butter, but Chantal Thomass is our rising star: its Encens’Moi bra (£76) sells day in, day out and throughout every season. It’s a beautiful, patterned, soft tulle bra – an elevated everyday bra. Customers usually repeat-buy in different colourways and, considering that Chantal Thomass bras can cost up to £165, this is a good starting point for those who are intrigued by the brand. We launched our website,, on April 27 with an ecommerce platform in response to demand from customers all over the UK and even as far away as New Zealand. We’re launching Eres swimwear for May following many requests for it from our regular customers.”

Mercedes Lee

Owner of Prohibido Lingerie in Cambridge

“It’s really quiet at the moment, so I’m relying on the sales from our topselling brands, Marie Jo (£70), Empreinte (£85) – which caters to larger cup sizes – and Simone Perele (£55). Everybody wants T-shirt bras in light colours for the summer and no one is buying thongs any more. The trend is towards comfort so sales have gone up in Brazilians and shorties. I’m going to do some discounting and will send out an email promotion to boost footfall. A lot of balls take place in Cambridge at the end of May and mid-June, and this usually helps increase sales, as ladies come in looking for specific underwear to go with their dress.”

Janine Taylor

Director of Saffron Lingerie, Stafford

“Our customers found the prices for Freya and Fantasie swimwear too high, so I bought in Lepel, which is a more affordable range (briefs from £12, bikini tops from £28). I haven’t introduced any new lingerie brands. Instead I’ve consolidated the buy on my bestselling brands, Freya, Fantasie and Elomi. The Freya Jacqueline (£40) and Elodie (£41) sell best as they provide excellent support. Our ethos is fit and both of these bras fit so well, our customers love them. 

Andrea Baldwin

Manager of The Fitting Room in Ilkley, West Yorkshire

“There’s been a surge in sales of seemless styles, which is a seasonal trend we anticipate at this time as everyone starts thinking about lighter, summer clothing. The hero piece has been the Empreinte Melody underwired seamless bra in gold (£73 for a D cup, £79 for F and G cups), which is a blush pink Chantilly lace bra with gold details. The weather has been unseasonably chilly, though.”

Men’s accessories

Jo Pickles

Consultant at Lynx in Harrogate, North Yorkshire

“We’ve stopped doing Paul Smith accessories now but have introduced some great new brands. Marcoliani Milano trainer socks (£12) are doing phenomenally well. They come in vibrant, striped colours, such as orange with blue or blue with lime, and our customer loves them. They’re reasonably priced, come in cool, funky packaging and are something different and fun. Hunter umbrellas (£35) are selling well because of the rain, as are our Altea scarves (£40-£80). In our evening and businesswear accessories, Elizabeth Parker cufflinks (£35) and lapel pins (£10), and D’Amico bracelets (£60-£135) are doing really well.”

Uniform Wares

Ben Tidd-Cooper

Manager at Sefton in Islington, London

“Caps are doing really well for as we approach the summer. Norse Projects (£35-£79) and Ami (£75) are two of our bestsellers. We’ve taken on a new British watch brand called Uniform Wares (£200-£345). They’re a slightly elevated price point, but our customers have been really interested in them and we expect them to do very well this summer.”

Armani Jeans

Armani Jeans

Daniel Webber

Manager of Hugh Harris in Woking, Surrey

“We introduced leather goods from Armani Jeans this season and the small, cross-body leather messenger bag (£100) sold out in a couple of weeks – I’ve already placed another order for those. The Boss by Hugo Boss mixed three-pack of lounge T-shirts (£35) do phenomenally well for us all year round. They’re a high-quality undergarment that is just a no-brainer for our customers.”

Paul Morarji

Owner of Niro in Peterborough, Cambridgeshire

“We’ve sold out of Armani Jeans (£50) and Stone Island (£65) caps – everyone seems to want a cap. The athleisure and streetwear trends are big right now, which has made beanies less popular. Man bags are doing very well. The small Armani Jeans cross-body leather bag in black (£99) is really popular – younger shoppers have been coming in from 20 or 30 miles away looking for it.”

Irvine Grant

Owner of Weavers Door, Liverpool

“The Dsquared2 twin pack of boxer briefs (£30) is a consistently good seller for us in men’s underwear. Antony Morato belts (£50) are popular with customers looking for something to make their look a bit more formal. Twinzz snapback caps (£35) are doing really well as we come into warmer weather. High-end streetwear labels are doing well for us across the board.”

Lottie Ellerker

Buyer at LN-CC, east London

Saint Laurent sneakers (£335) are really popular, as are the Eytys Doja sneakers (£170). Backpacks are doing really well for us, and again Saint Laurent is one of the top sellers. From canvas styles (£625) to leather (£1,095), they’re proving very popular. We’re seeing classic, simple styles selling best in our small leather goods category, particularly with wallet styles. Comme des Garçons is a very popular brand. Our sales aren’t too affected by the seasons as our customer is so global through our ecommerce site.”



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