The store and product exude elegance but sloppy display merchandising must improve.
The signature LK Bennett court shoe comes in a variety of colours including a standout waxy petrol shade, while leopard-print courts with a slight platform are elegant. The retailer has opted for a faux fur-lined style rather than this season’s key shearling lining and employs it on ankle boots with great effect. The result is a cosy, key style for the season that folds down to the ankle or comes up to create a mid shin-length boot, and the fur lining runs all the way down the inside.
Drapers got a warm welcome on entering the store. The merchandising is disappointing - it’s too sparse, with most footwear displayed in the window, facing away from the customer and out onto the street.
Given the price deflation seen in the market over recent seasons, LK Bennett might be perceived as a touch on the expensive side. Although its customers wouldn’t expect overtly directional design, the autumn 10 offer is too simplistic in its design detail, with black court shoes coming in at £140. At Kurt Geiger the style is £100 and has bow detail on the front. But butter-soft leather boots and fur-trimmed, wedge knee-high boots are both £295 - in line with Kurt Geiger prices.