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Mainstream Indicator, March 18 2016

Find out what’s selling now in the world of mainstream fashion.

Womenswear

Sugar Crisp

Sugar Crisp

Audrey Baker, owner of Ededa J in Newcastle Emlyn, Carmarthenshire

Gerry Weber gilets (£70-£100) are a top seller at the moment with the weather being so cold. We’re also doing well with The Masai Clothing Company tunics (£50-£70), Robell stretchy trousers (£35-£50) and Betty Barclay chiffon tops (£50-£80) in pastel blues and pinks. We’ve introduced smart separates brand Naya for spring 16 (tops range from £50-£70). A lot of our young customers often found our brands were out of their price range, so we decided to take on several young, reasonably priced labels, such as Sugar Crisp, Intown, Dolly and Dotty and Peppercorn.”

Betty Barclay

Betty Barclay

Sarah Millet, owner of N. Shelley in Billericay, Essex

“We’re doing particularly well with pastel Betty Barclay textured knitwear (£70-£80), Marc Cain faux suede jackets (£300) and Sienna jeggings (£109) from Oui. We’ve introduced Betty & Co (tops £50-£80, jackets £120) and Claudia Sträter for spring 16 (tops £75-£110, jackets £179). Both are wearable collections of separates, knits and dresses in strong colours.”

Grizas

Grizas

Tiffany Moore, owner of Renes Lapelle in Lancaster, Lancashire

Marc Cain suedette dresses (£225) and jackets (£189) are proving really popular, as are Joseph Ribkoff dresses (£220-£260) and Marella jumpsuits (£200) and trousers (£110-£120). Oska has some beautiful colours in its knitwear (£150-£250), particularly burnt orange and lime green. These knitwear pieces are a good weight for people to wear now. For spring 16 we’ve introduced some stunning cashmere and wool cardigans (£126) and matching silk lace camisoles (£50) from Rosemunde in pastel yellows, blues and purples. We’ve also introduced a collection of luxurious dresses (£170) and stylish tunics (£120-£170) in natural fabrics from Grizas.

Michele

Michele

Melita Genziani, owner of Melita Boutique in Chobham, Surrey

“We do well with Just White Design by SE shirts, tops and embellished jackets (£95-£140). Lebek casual tops (£49) and jackets (£100) are in demand, as are Michele jeans (£130) in different colours and crops. People are starting to want to inject some colour and freshness into their wardrobe now with the new season stock. We do really well with our occasionwear at this time of the year, so we can be a bit more relaxed with the daywear.”

Monari

Monari

Tanya Hardy, owner of Orchid Boutique in Louth, Lincolnshire

“Summer T-shirts are selling really well already, especially in pale powder blue and navy from brands like Monari and Bianca (both £40). It’s our first season with Oui (£40-£150) and so far it’s been really popular, I think because it’s similar to our other casual separate brands. These labels are a trendy, classic look rather than the more layered look which I think has had its day - at least in my shop. This spring 16 I’m just testing the water with a few dresses from Aria (£80), which is less casual than Monari and a bit more expensive.”

Marilyn Evans, owner of Design Wardrobe in Kings Langley, Hertfordshire

Olsen cotton T-shirts (£39-£45) have been selling really well, as have Taifun tops and wraps (£55-£75) and Michele jeans and classic trousers (£100-£120). We’ve introduced shirts (£45), tops (£65-£85), printed trousers (£85) and long chiffon coats (£120-£135) from Bianca this season.”

Joseph Ribkoff

Joseph Ribkoff

Tricia Sterling, owner of Vanity Fair in Helensburgh, Argyll and Bute

“Our top sellers are The Masai Clothing Company tunics (£70) and dresses (£75), as well as Joseph Ribkoff trousers (£120-£160) and Sahara dresses (£145-£160). We’ve introduced White Stuff dresses (£59) and tops (£40) for spring 16. The price point is great and it’s been popular already. We’ve also added beautiful tops (£80), jackets (£100) and trousers (£90) from Picadilly.”

Menswear

Meyer

Meyer

Grant Mitchell, owner of Cooper & McKenzie in Dundee

“We’ve developed our own ranges with Sunwill and Culture for the UK market using our own fit and size scales. Both brands are top sellers for us particularly our Sunwill trousers (£69) with stretch waistbands in both wool and cotton blends, and Culture shirts (£69) in the body fit style. We’re finding most of our customers are now moving to a slightly slimmer fit. We also sell lots of Meyer cotton trousers (£79-£89) in various fits with detailed trims on the seams or pockets. We’re in a period now where spring hasn’t quite kicked off yet and it’s turned colder so we’re trying to squeeze the last out of the seasonal merchandise. It was too mild in November and December, so extending the season has been a bonus for us.”

Barbour

Barbour

Andy Hunt, manager of Sanders Menswear in Eastwood, Nottinghamshire

“We sell lots of Meyer trousers (£75-£135), both in casual and formal styles, as well as Olymp shirts (£40-£70), from short sleeved casual styles to dress shirts. From poloshirts (£39.99) and coats (£400) Barbour sells well across the whole range. We usually stick to the brands we’ve been selling for several years, instead of taking on new ones, but we did introduce Bugatti shoes (£75-£135) last year.”

Mark Clifton, owner of Clive Continental Menswear in Aberystwyth

“Fine, lightweight leather jackets (£199-£239) from Helium have sold very well and are continuing to prove popular even though we’re moving into spring. And everybody loves our Remus Uomo jeans (£65) as our customers can wear a smaller size than they’re used to, which gives them a boost. Our only new brand for spring 16 is Vitali, which has a great range of leather bags (£69-£115).”

Remus Uomo

Remus Uomo

Catherine Barry, co-owner of Barry’s Menswear in Cork, Ireland

“We do particularly well with Selected Homme’s stylish shirts (€39.95-€49.95/£30.89-£38.62), chinos (€49.95/£38.62) and blazers (€119/£92), which are at a competitive price point. Remus Uomo is always in demand and we sell a lot of their slim and tapered suits (from €200/£154.64), smart shirts (€39.95-€75/£30.89-£57.99) and jackets (€149-€249/£115.20 -£192.52), which can be worn with jeans and chinos. One brand that’s been a strong performer since we brought it in three seasons ago is XV Kings by Irish rugby player Tommy Bowe, which is a collection of casual shirts (from €50/£38.66), sweatshirts and hoodies, (€79.95/£61.82).”

Gant

Gant

Debbie Gooch, deputy manager of Chas Baker in Salisbury, Wiltshire

“Our selection of Giordano colourful casual shirts (£49.95-£59.95) have sold out already. Barbour lightweight jackets (£119), shirts (£59.95) and light knitwear (£59.95) are also in demand. Gant has also got off to a great start, especially its shirts (£85) knits (£89) and polo shirts (£69.95) in aqua and coral. We’ve introduced Casamoda shirts (£49.95-£59.95) this spring 16, which are selling really well so far. With all the dull weather, we’re finding people are looking to brighten up their days with a bit of colour.”

Sarah Alexander, owner of Ahernes of Hellifield in Skipton, North Yorkshire

Olymp shirts (£42-£60) and Atelier Gardeur trousers (£89.95-£110) in both casual and formal styles are selling well, as are Baileys lightweight, spring knitwear and zipped cardigans (£45-£110). We’re playing it safe for this season with no new brands coming in, as last season we were hit by the weather. Although we weren’t flooded ourselves they closed all the roads into the village so our sales really suffered.”

 

 

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