Balmainia is in full swing at Mango, with rock ‘n’ roll product in a well-branded space
Bold branding makes a statement of the Mango area in John Lewis, backed up by an impressive bag of trend references, with the spring 10 buy weighted towards utility and military looks. Army-style tailcoats, knitwear with gem-encrusted pockets, tailored blazers and slouchy, off-the-shoulder T-shirts all feed strongly into the rebellious rock ’ n’ roll theme, while rope-motif stripy knits provide a token nod to the nautical trend.
Separates are prevalent at Mango for spring 10, and although there are a few sparkly handbags and other accessories dotted around this store, it’s up to the shopper to build her own outfit as there is little whole outfit merchandising to help her, other than on mannequins. The department’s close proximity to House of Fraser’s similarly styled own label Lab is slightly confusing in terms of identity.
Surprisingly, denim shirts are reduced from £38 to £30, putting them bang in the middle of the price range for the piece within the young fashion operators. Black leggings are jazzed up with sequined panels along the side, bumping the price up to £38, while floral-print versions are a more reasonable £20. Bargains are everywhere if you look hard enough though, such as a one-shoulder khaki top with rivets and lace-up sleeve for just £13.