A solid delivery from each sub-brand, but customer service should be flawless at M&S.
Autograph serves up great silk maxis, loose blouses, long-sleeved tunics and high-waisted trousers, while Limited ticks off the trouser trend, with rolled-up chinos standing out. Per Una is the sub-brand to go to for colour blocking and florals, while the mainline is full of sleeveless (and slightly shapeless) A-line dresses - boleros are placed nearby as cover-ups. Colour-blocked shift dresses look good. Jeans are offered via Indigo - from jeggings to bootcut - as are lots of paisley maxi dresses. Pastels are the order of the day at Classic.
Drapers was instantly drawn to music coming from a TV screen showing M&S’s spring 11 ad campaign and interviews with its celebrity faces. The store itself is tidy, well segmented into sub-brands and product categories, and well staffed, although it took Drapers three attempts at asking different sales assistants where an item on a mannequin was in store. As-seen-on-TV PoS materials are spread across the shopfloor.
Autograph’s pricing is just right, with a taupe blouse at £29.50, macs for £89 and tunics with broderie anglaise at £55 all great value. Limited’s trousers hover around £35, while basic T-shirts are just £6. A-line dresses are around £25. Jeans are £15 to £28.