Demonstrating the perfect shopping experience for men - outstanding value.
Outerwear is the most trend-led category, thanks to military, utility and quilted styles and a pea coat, modelled by football pundit Jamie Redknapp in PoS material. The rest is all about categories - cashmere sweaters with round or V-neck collars, casual shirts in flannelette or washed denim and tailoring with classic styling.
Probably the easiest shop to navigate that Drapers visited. For once, M&S has clearly flagged up its sub-brands or categories, grouping casualwear in one corner, tailoring through the centre and coats towards the back. Highlights include a denim wall enabling simple identification of style and colour-coded swing tags in the formal department, which flag up benefits like machine-washable fabrics.
M&S scores best where it puts technological benefits or quality fabrics into garments such as its “active waist” cargo pants and stain-repellent tailoring. A merino wool 2sb suit is great value at £129 and a “woven in Britain” Sartorial suit designed by Timothy Everest is also good at £199. However, the fashion coats ranging from £79 to £129 disappoint - none feel particularly warm for the price. Fashion jeans range from £35 to £39.50 - all of the washes are poor.