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Marks & Spencer, 195 Western Road

More in tune with its customer than previous seasons with a quality-led, on-trend offer.

Looks 6

Product has improved compared with last season, as Marks & Spencer scales back on young styles and thus better caters for its core customer. The Limited Collection sub-brand has some great directional styles for autumn including brown, elasticated-side shoe boots with cleated soles. Comfort own brand Footglove has a strong range of patent leather courts with squared-off heels while short cowboy boots add fashionability to the offer.

Experience 6

An electric pink glass display unit with carefully arranged product livens up the offer. But this clever merchandising is dragged down by a messy 50%-off Sale shelf full of directional summer styles in large sizes, which will be difficult to clear.

Value 6½

It’s frustrating that M&S thinks it can charge over the odds for run-of-the-mill embellished flats at £45. That aside, the retailer has an OK grasp of value this season. Cowboy ankle boots are great quality and value at £35, and low-heeled Footglove courts with suede vamp detail are reasonable for £35 given the comfort-led design. Spat-detail shoe boots in suede are worth the £29.50 because they look like they will last and are on-trend.

Score 18½

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