More in tune with its customer than previous seasons with a quality-led, on-trend offer.
Product has improved compared with last season, as Marks & Spencer scales back on young styles and thus better caters for its core customer. The Limited Collection sub-brand has some great directional styles for autumn including brown, elasticated-side shoe boots with cleated soles. Comfort own brand Footglove has a strong range of patent leather courts with squared-off heels while short cowboy boots add fashionability to the offer.
An electric pink glass display unit with carefully arranged product livens up the offer. But this clever merchandising is dragged down by a messy 50%-off Sale shelf full of directional summer styles in large sizes, which will be difficult to clear.
It’s frustrating that M&S thinks it can charge over the odds for run-of-the-mill embellished flats at £45. That aside, the retailer has an OK grasp of value this season. Cowboy ankle boots are great quality and value at £35, and low-heeled Footglove courts with suede vamp detail are reasonable for £35 given the comfort-led design. Spat-detail shoe boots in suede are worth the £29.50 because they look like they will last and are on-trend.