There’s little to excite in this branch of M&S, but all the basics are here
Bournemouth’s M&S is really just a basics store with a few conservative dresses thrown in. There is no Limited collection, so it’s up to Per Una and Portfolio to do the talking, but sadly they have little to say. There are plenty of bright separates but in off-key, below-the-knee shapes. The few standout items include a multicoloured polka-dot turquoise knit and a rainbow embroidered tribal-style beach bag in Per Una, while Portfolio opts for plenty of nautical stripes and cargo shirt dresses.
Due to the middle-of-the-road buy at this store, M&S’s collections appear to merge into one as they are mixed up throughout the shop. This is maybe because the shopper here isn’t too bothered about whether a dress is Per Una or Portfolio, but it is a little confusing in parts. In general, Per Una sits at the front left-hand side, with a raft of basics opposite, Portfolio just behind, and a large workwear and Classic section towards the back.
It’s a pity that the consumer demographic for M&S in Bournemouth is roughly of retirement age, as it means the retailer gets little opportunity to showcase any of the beautiful on-trend pieces you see on the pages of the fashion glossies. To this end, the prices remain low, so spotty knits are £40, coloured cardis are £12 and you can pick up two cotton T-shirts for £8. The most expensive piece Drapers found was a jacket with navy-and-white stripes of different thickness for £50.