Marks & Spencer must trade on service and step up its game but pricing architecture is bang on
A wide variety of looks vie for attention as Marks & Spencer services the mature, comfort-led customer alongside the yummy mummy looking for a high-heeled option. A dusty pink low wedge and a red T-bar sandal are at the fashion-forward end of the comfort range, while suede shoe boot stilettos are at the sexier end of the offer. A 1940s-inspired story includes a red and white polka dot raffia wedge.
M&S needs to step up its customer service in this store. In the 10 minutes that Drapers spent in the department not one member of staff approached shoppers. The department was tidy and organised though, but if M&S didn’t attract such a tidy-minded customer base, who willingly put shoes back on shelves themselves, it would be a mess.
Pricing at M&S feels right, with the average price at about £45 and many styles at £35, including gold and matt brown leather strappy sandals and a slip-on pewter loafer. There is a selection of summer styles, from diamond-studded flip-flops to sandals decorated with oversized jewels, which range from £15 to £18 and offer a fair price point. A claret faux-snakeskin kitten-heeled pump is overpriced at £45, and a suede shoe boot with faux-snakeskin heel detail is £49.