Category killer M&S is bang on the money for its target market but a lack of staff hampers service.
Key items are backed in depth - knee-length shorts come in cargo, chino, linen, trek and camouflage options, while checked shirts are on offer in all colours. Chino trousers come in four shades but the jeans offer is limited. Jogging pants and a quilted bomber jacket are as fashionable as it gets. Suit options from sub-brands include Collezione’s blocky fit and slim-fit 2sbs from Limited Collection.
M&S zones its men’s fashion by category, making it super-easy to select a style and a price point. Lucky, because there were no staff on hand to help - not acceptable for this traditional retailer. It’s a shame to see the costly Jamie Redknapp graphics shrunk and displayed as an afterthought, while some mannequins have strangely skinny waists - not representative of the core shopper here.
Price points stretch the furthest at M&S, with outstanding value checked shirts from sub-brand Blue Harbour starting at £9.50, through to a ‘cotton yarn’ Blue Harbour luxe option with side gusset for £35. Made in Italy chinos are a very respectable £45 against £55 at John Lewis, but standard chinos look pricey at £35. The bulk of suits are priced between £99 and £129.
Jeans at £25 are cheaper than those at Next, but not as stylish.