Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


A standout autumn collection covering all key trends in one of Stratford’s anchor stores.

Product 8

M&S has managed to tick off all key trends across its sub-brands, expertly picking the relevant trends for each one. Limited Collection serves up a beautiful orange db coat and quality faux-leather jackets and faux-fur coats; shift dresses and Fair Isle and Nordic knits impress at M&S Woman; Autograph is all over the ladylike look with burgundy shades and pleated midis; while Per Una livens it all up with bright red tones and prints.

Experience 7

Nayna McIntosh, director of marketing and store design, says M&S’s core customers don’t tend to look at window displays, so it targets younger shoppers instead – scalloped-edge suede shorts back this up. Inside, the new M&S Woman labelling to identify its mainline hasn’t been translated to all product labels. The thick pillars are a little obstructive.

Value 7

The Limited Collection orange coat is definitely worth the £85 price tag, and the faux-leather jacket looks great at £59. Basic, quality knits start at £16, going up to £99 for slouchy cashmere jumpers, which seems too much. Shoppers are better off going for the simpler silhouette but equally soft cashmere knits at £59. Per Una pencil skirts come in at £35, but it’s unclear who a £99 gold mac-cum-dress in the Speziale range is targeting – too adventurous for M&S. The pleated midi at Autograph is in line with rivals at £45.

Score 22

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.