A standout autumn collection covering all key trends in one of Stratford’s anchor stores.
M&S has managed to tick off all key trends across its sub-brands, expertly picking the relevant trends for each one. Limited Collection serves up a beautiful orange db coat and quality faux-leather jackets and faux-fur coats; shift dresses and Fair Isle and Nordic knits impress at M&S Woman; Autograph is all over the ladylike look with burgundy shades and pleated midis; while Per Una livens it all up with bright red tones and prints.
Nayna McIntosh, director of marketing and store design, says M&S’s core customers don’t tend to look at window displays, so it targets younger shoppers instead – scalloped-edge suede shorts back this up. Inside, the new M&S Woman labelling to identify its mainline hasn’t been translated to all product labels. The thick pillars are a little obstructive.
The Limited Collection orange coat is definitely worth the £85 price tag, and the faux-leather jacket looks great at £59. Basic, quality knits start at £16, going up to £99 for slouchy cashmere jumpers, which seems too much. Shoppers are better off going for the simpler silhouette but equally soft cashmere knits at £59. Per Una pencil skirts come in at £35, but it’s unclear who a £99 gold mac-cum-dress in the Speziale range is targeting – too adventurous for M&S. The pleated midi at Autograph is in line with rivals at £45.