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Marks and Spencer

Although sub-brands tick the right product boxes the store is let down by poor menswear signage.

Product 7

A workwear-inspired, great outdoors look stands out in the North Coast range, which will work for core shoppers. Limited Collection pushes a slightly edgier style that looks good but might not appeal to every M&S shopper, featuring flecked mohair jumpers and long-line db military jackets with faux fur-trimmed collars. A push on high-quality wool is also noted, with signs for British wool suits and lambswool jumpers.

Experience 6

Entering on the ground floor means male shoppers may be a little lost, as hardly any signs direct you upstairs, whereas if you enter from the first floor some striking visual merchandising catches the eye and showcases the best menswear items for its different shoppers. Product is merchandised either in collections or by category, making it easy to navigate. The denim, suits and smart trouser areas have great signage.

Value 7

A pure merino wool 3sb suit is good value, starting at £149, while the most basic suit starts at an excellent £59. Casual plaid shirts are £25 for short sleeves and £32 for long, while good-quality lambswool jumpers are £35. A 70% wool db pea coat is good at £149, while quilted jackets are £69, a bit more expensive than Next but worth it for the quality. Simple denim jeans in basic washes start at £45, which seems steep.

Score 20

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