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Massimo Dutti

Zara’s big brother, this cool, calm and collected player knows what it does, and does it well.

While not particularly trend-led, two themes stand out at Massimo Dutti. Striped polos and summer knits nod to nautical without venturing into Captain Birdseye territory, while roughed up safari-style jackets tick that trend box without feeling like it is chasing the look. Workwear also comes through in a relaxed cotton blazer but it’s all very discreet and stylish.

Although there are the occasional punchy price points (the aforementioned workwear blazer coming in at £125, for example) on the whole quality is balanced with price. At £264.90 the most expensive suits are in wool and have a luxury feel to them, while the summer knits at £54.90 also represent good value for money. The slim chinos at £44.90 are well priced when the quality of the internal bindings and trims are taken into consideration.

As with its little brother Zara, the high-quality fixtures and fittings, alongside the soft jazz music and light colour scheme, create a calming and pleasant place in which to shop. Trend and tailoring areas are clearly defined and the staff were knowledgeable and on hand to assist when needed, without being cloying - useful when the shop is as lightly stocked as it is. The internal tables and props scheme is carried on into the window, which is classy and in full spring swing.

View the full report here

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