A rainbow of coloured dresses leads the way at Monsoon, with plenty of added extras
Dresses a-plenty at Monsoon, with a rainbow assault on the senses courtesy of technicolor tribal prints, printed maxi dresses and paint-box embroidery perfectly suited to Monsoon’s ethnic holiday aesthetic. Embellished shift dresses in lime and electric blue are scattered with beading and clashing Aztec embroidery. Gobstopper-sized jewels decorate necklines on watercolour floral-print silk shirts, while in Monsoon Fusion sequins dot capped sleeves on fitted vivid shifts.
Monsoon’s target customer doesn’t want to be overwhelmed with loud music or scary-to-wear product, so homeware is dotted around the store, including glass cake stands and jewelled picture frames, a ploy which seems to work. A large kidswear section at the back of the store means the womenswear offer is slightly smaller than at first glance.
The Fusion dresses look to be more competitively priced this season, with a capped-sleeve fitted sheath dress just £70 despite its jewelled shoulders. However, a mainline floral-print satiny dress with ruched hem is expensive at £95 as it is polyester rather than silk. An embroidered below the knee A-line skirt offers lots of detail for £65. White linen wide-leg Capri pants, one of the few trousers in store, impress at £40.