Too much Sale stock so early in the season takes the focus away from a few key pieces.
Brightly printed tunic dresses are in abundance at Monsoon, with chunky knitwear as the supporting category. The retailer is also one of the few to pick up on the catwalk trend for velvet, using it all over on skirts, dresses and jackets or as a trim. But the effect was more granny than glam. Also on display is a decent outerwear offer featuring a camel coat, leather jackets and macs, sub-brand Fusion and bridalwear and occasionwear. Nothing to get too excited about.
Sections are clearly segmented, with occasion and bridal wear at the back of the store and Fusion to the righthand side, but two large Sale rails in the middle of the shop take the customer focus away from full-price product. Staff are helpful and changing rooms spacious with seat and mirrors. A massive 50%-off sign is on the window display, which also makes good use of mannequins modelling a strong collection of knitwear.
Attention to detail and luxurious fabrics are Monsoon’s trademarks and both feature in its collection, justifying the sometimes high price points. A silk-trim tunic dress is £95 and a long, black coat with embroidered collar is £150.