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John Lewis to pump up click-and-collect

John Lewis is considering expanding its click-and-collect service into petrol stations to offer more convenient places for its customers to pick up and return their purchases.

The department store chain already offers the click-and-collect service at its 28 department stores and selected branches of its sister grocery business Waitrose.

John Lewis commercial director Andrea O’Donnell said: “Research showed customers considered petrol stations the third most convenient location to pick up and return purchases [after newsagents and convenience stores]. There are lots of locations [where petrol stations are situated] and they have frequent footfall.”

The retailer is exploring whether petrol stations would have enough storage space for its collection service before deciding whether to push the button on the plans.

Online is a growing part of John Lewis’s business and accounts for 17% of its overall sales.

John Lewis is the latest retailer to up its multichannel offer to attract shoppers across different platforms. Rival department store chain House of Fraser is set to open smaller-format shops solely for click-and-collect customers and is also believed to be looking for space in railway stations.

Parcel firm Collect+ already delivers online orders to convenience stores, including those in petrol stations, for retailers including Asos, New Look and Shop Direct.

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