Poor weather and early sales of spring fashion helped to drive respectable retail sales in London’s West End over the Easter Bank Holiday weekend.
Two million shoppers visited the West End over the four day holiday, kicking off with what the New West End Company dubbed as “Great Friday”, which saw far stronger sales than expected.
Jace Tyrrell, spokesperson for New West End Company, said retailers reported footfall highs on Friday, which looks to have been the strongest day of the weekend, as many West End stores saw double digit sales increases for the day.
Tyrrell added: “Poor weather on Friday drove visitors to the capital into West End stores. This helped to compensate for weaker trading on Saturday.”